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More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you're abusiness owner who wants to take advantage of its powerful, effective techniques but don't know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons' rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include:  The personality of a marketing guerrilla  Guerrilla marketing defined  Succeeding with a guerrilla marketing attack  Selecting guerrilla marketing weapons  Creating a seven-sentence guerrilla marketing plan  Making a guerrilla marketing calendar  Launching your attack  Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

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Author: Jay Levinson
Number of Pages: 276 pages
Published Date: 01 Jan 2008
Publisher: Entrepreneur Press
Publication Country: Irvine, United States
Language: English
ISBN: 9781599181530
Download Link: Click Here
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